Scottish brewing company Innis & Gunn is expanding into the US market with a bold new look.
As the largest independent, international beer company in the U.K., Innis & Gunn is set to expand its US presence. The brand has been in the US since 2005 with their Originals range of beers, which includes two expressions–The Original and Caribbean Rum Cask.
The new packaging changes will include a six-pack format over a four pack and a transition to clear glass bottles which will better showcase the colors of the beers inside. Each bottle features an embossed design that highlights the brand name and the home city of Edinburgh. New details have been added to the packaging to highlight the premium nature of the brand including embossed print and watermarks, gold foil details, and the signature of Master Brewer, Dougal Gunn Sharp.
“Innis & Gunn has big ambitions and rollout in the U.S. is a key part of our growth strategy.”
– Dougal Gunn Sharp, Founder and Master Brewer, Innis & Gunn
“Our award-winning, premium beers will be available to U.S. consumers and retailers in a format that they know and like and I look forward to bringing our innovative beers to new drinkers. Those already familiar with Innis & Gunn will notice a new look across the Originals range, which has been introduced across all key markets around the world and has been very well received.”
Fans of the beer should have no worries–the brand ensured that there would be no changes to the recipe, just the packaging. Justin Fisch, President of U.S. Beverage, responsible for sales, marketing and management of Innis & Gunn in the United States, added, “Innis & Gunn’s new look for the Originals range is standout. The new look is confident and premium, reflecting the quality beer inside, and we are sure this will be welcomed by American retailers and consumers alike.”