William Grant & Sons and Flor De Caña Announce Agreement for Distribution in the United States
William Grant & Sons and Rum Trading International Corp. are pleased to announce an agreement for the distribution of the Flor de Caña® family of Slow-Aged single-estate rums in the United States.
“We are extremely proud to enter into this agreement for the distribution of Flor de Caña, an authentic brand steeped in tradition,” said Jonathan Yusen, President and Managing Director, William Grant & Sons USA. “Flor de Caña has a fantastic range of premium and super-premium single estate aged rums and, as such, is a great complement to our current portfolio. We look forward to the partnership and to working closely to deliver continued and greater success for Flor de Caña and the William Grant & Sons portfolio.”
William Grant & Sons has been consistently recognized for its quality, picking up the prestigious Distiller of the Year title from the IWSC and ISC a combined 11 times over the past 15 years. The Company was founded with the birth of the Glenfiddich distillery more than 125 years ago in Dufftown, Scotland; Glenfiddich has become the world’s most awarded and best-selling Single Malt Scotch. The company’s portfolio also includes diverse premium offerings including The Balvenie, Hendrick’s Gin, Sailor Jerry Rum, Milagro Tequila, Tullamore D.E.W. Irish Whiskey, and Reyka Vodka, each of which continues to enjoy sustained growth in their categories, as a result of the quality of the liquid, strategic marketing programs, and inspired efforts by the WGS sales organization. The dynamic team is regularly regarded and identified as an outstanding business partner by customers and distributors alike.
“With our shared passion for quality, respect for tradition, and independent family-owned status, William Grant & Sons is the perfect match for Flor de Caña rums,” stated Robert Collins, Managing Director, Flor de Caña. “The company has one of the strongest reputations for building brands for the long term, and currently boasts one of the fastest-growing portfolios in the US. We’re very excited to work together to continue to build on the success of Flor de Caña.”
For the past seven years, Flor de Caña’s sales, marketing and distribution in the United States has been handled by Campari America. CLN and Campari America have agreed to end their relationship when their current agreement expires on June 30, 2014. William Grant & Sons and Campari America will work cooperatively to transition the brand. Transition timing will be communicated at a later date.
“We thank the team at Campari America for all of their efforts on our behalf, growing the Flor de Caña brand to just under 100,000 9L cases in the US,” added Collins. “We wish them continued success as we begin the next phase of our journey with William Grant & Sons.”
Since 1890, Flor de Caña Rum has been independently owned and operated for five generations and is renowned for its handcrafted rum expertise. Handed down through the years, Flor de Caña still employs the same distillation, blending, and production process that has distinguished its rum for over a century. The master distiller brings continuity to the blending and maturation of the rum, which is distilled five times prior to ageing in white oak bourbon barrels, according to the methods practiced over five generations.