The entry deadline for the first category group of USC 2015, which includes Gins/Genevers, Vodkas, Vermouths, Shochus, Baijius, and Ready-To-Drink products, is October 31, 2014. Entry forms can be easily accessed at www.Ultimate-Beverage.com

ultimate-spirits-postParent company, Ultimate Beverage Challenge (UBC), recently opened its own 2,500-square foot, specially designed, pristine space dedicated solely to clinical analysis of beverage alcohol. Having its own year-round evaluation space will allow USC’s world-class judges to delve deeper into each spirits category utilizing UBC’s innovative, panel-based, multi-round methodology.

In addition, as an added-value feature to USC 2015, the classic cocktail element has been reintroduced by popular demand! For example, in November, in addition to being judged neat, all Gins entered will be evaluated in Dry Martinis and Negronis, and all unflavored Vodkas entered will be evaluated in Vodka Gimlets. This extra piece of vital, timely information will arm spirits producers with more useful data to enhance and embellish marketing programs.

About Ultimate Beverage Challenge

Ultimate Beverage Challenge (UBC) provides expert evaluation of wines and spirits for producers, importers and marketers through its two innovative annual competitions: Ultimate Spirits Challenge and Ultimate Wine Challenge. Based on exacting standards, expert judges and rigorous methodology, UBC raises the standards of spirits and wine evaluation and supplies ratings and accolades to help companies build their brands with buyers, both industry and consumer. UBC partners are F. Paul Pacult, Sue Woodley, David Talbot and Sean Ludford. Past Challenge results, event photos, entry forms and more information can be found at www.ultimate-beverage.com.

Ultimate Beverage Challenge inquiries: info@Ultimate-Beverage.com, 1-347-878-6551 • Facebook: Facebook.com/UltimateBeverageChallenge

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