Tullamore D.E.W. Toasts the Opening of Their New Distillery
Tullamore D.E.W., the world’s second largest Irish whiskey today celebrated the opening of its new $50 million distillery in its hometown of Tullamore in the Irish midlands. As the first spirit flowed from the stills, to the cheers of hundreds of invited guests, the milestone marked the return of whiskey production to the town, 60 years after the original distillery closed its doors.
“This is a true ‘Parting Glass’ moment for Tullamore D.E.W., as we raise a glass to celebrate the beginning of an exciting new chapter in our 185 year history,” said Tullamore D.E.W. Senior Brand Manager Cindy Wang. “Irish whiskey is the fastest growing spirits category in the world right now and our new distillery will enable us to meet our production needs over the coming decades.”
Stateside, the brand will be celebrating the opening with a commemorative event in New York City, complete with a barrel signing led by Patrick Williams, great-grandson of Tullamore D.E.W. founder, Daniel E. Williams. The adorned barrel will be shipped back to Tullamore where it will then be filled and laid to rest to age in the new distillery alongside a similar barrel signed at the Tullamore celebration.
“This new distillery brings Tullamore D.E.W. back to its origins. We are incredibly proud of the Tullamore Distillery and know that its opening has been awaited with great anticipation. We look forward to building on our success to date and helping new fans all around the world discover the magic of Tullamore D.E.W.” said Tim Herlihy, Tullamore D.E.W. National Brand Ambassador.
To commemorate, Tullamore D.E.W. unveiled the very limited release of 2014 bottles of Celebratory Phoenix Single Batch, an exclusive expression of the Tullamore D.E.W. Phoenix range
The Tullamore Distillery features four hand crafted copper stills, designed to resemble the original stills from the old distillery; six brew house fermenters each with a 34,000 liter capacity; and warehouse storage for 100,000 casks.
Try this recipe for a celebratory cocktail.
Distillery Rising Cocktail
Created by Gemma Cole, Tullamore D.E.W. Brand Ambassador
- 1 oz. Tullamore D.E.W. Phoenix
- 1 oz. Aperol
- 1 Dash Orange bitters
Preparation: Stir and serve in rocks glass with ice.