Tullamore D.E.W. Launches ‘Parting Glass’ Campaign to Celebrate New Distillery
Tullamore D.E.W. Raises a Glass to Celebrate Exciting New Chapters
Fans given chance to win a once in a lifetime trip to Ireland
In preparation for the opening of its new distillery this September, Tullamore D.E.W. Irish Whiskey has launched the ‘Parting Glass’ campaign, a global online search for the best toasts to mark the beginning of life’s new chapters.
The ‘Parting Glass’ is a time honored way of marking the closure of one life chapter and celebrating the beginning of the next. As Tullamore D.E.W. celebrates its new chapter, the brand is inviting people to share their own parting glass moments online to enter to win a trip to Ireland to attend the distillery opening celebrations this September. To enter the contest, individuals must share a video or image of their parting glass moment with Tullamore D.E.W. via Facebook, Instagram or Twitter, adding #PartingGlassUS to the entry.
To coincide with the competition and inspired by the award-winning short film ‘A Parting Glass,’ which features a group of guys preparing for their friend’s wedding, Tullamore D.E.W. has created a series of shareable videos featuring the same characters celebrating a variety of parting glass moments. From a toast to a new home, to a raised glass to a new job, these videos can be personalized and shared with friends via www.TullamoreDew.com
Caspar MacRae, Global Brand Director, Tullamore D.E.W., commented: “The new Tullamore distillery opening is a true ‘Parting Glass’ moment for us – marking an exciting new chapter in our 185 year history. As we raise a glass to this momentous occasion, we look forward to seeing the milestones happening in the lives of our fans and inviting the best entrants to join us in Ireland for some very exciting celebrations in September.”
Toasts can be submitted directly via Instagram, Facebook or Twitter using #PartingGlassUS. Submissions will be accepted until August 6th, 2014. For more information please visit www.TullamoreDew.com.
About ‘A Parting Glass’
The campaign is inspired by the award-winning short film ‘A Parting Glass’ which launched in late 2013 and has brought Tullamore D.E.W. into the hearts of fans all around the world. The film follows four young friends preparing to raise a glass to say goodbye to a friend – but not for the reason we are led to believe. Beautifully shot in the rolling Irish countryside, the film was created by New York agency Opperman Weiss and directed by Laurence Dunmore of Ridley Scott’s RSA Films. View the film below: