Tanduay Asian Rum Expands Into Massachusetts
Tanduay Asian Rum, the second largest selling rum in the world, has expanded its U.S. distribution this month to include Massachusetts among the markets where it is sold.
The New England state will become the sixth to carry the spirit, and will be the first to stock all sizes—50 mL, 750 mL, 1L and 1.75L—of the Gold and Silver expressions. Leading wholesaler and broker of fine wine and spirits in the North East, M.S. Walker, Inc., will be the brand’s distribution partner in the state.
“Tanduay is currently sold across five states in over 700 accounts, 50% of which are on premise,” commented Whit Repp, Vice President of Marketing at Brand Action Team, Tanduay’s agency of record. “Massachusetts has a significant on premise culture which includes top restaurants, mixology bars and lounges—that’s business we’d like to be a part of with this award-winning spirit.”
Sales of Tanduay will be through M.S. Walker, covering the entire state of Massachusetts. Established in 1933, the well-reputed distributor touts a large portfolio of artisanal and mass-market products from all over the world. A leader in the industry, the company’s foothold is felt strongly in New England where its home base is Massachusetts.
“A company such as M.S. Walker, which values artisanal products as well as high-volume brands, is a perfect complement to Tanduay,” says Repp. “Hand-crafted in the Philippines since 1854, our brand carries a long heritage of quality and craftsmanship that has propelled us to become one of the top selling spirits brands in the world, with volume exceeding 18 million cases. What M.S. Walker upholds and what Tanduay brings to the table go hand in hand. We look forward to bringing the brand to market through this new partnership.”
Tanduay Silver (40% abv/80 proof) is aged for up to five years in charred oak barrels prior to blending and filtering, boasting a palate of coconut with hints of custard. Tanduay Gold (40% abv/80 proof) is a blend of rums aged up to seven years and presents flavors of vanilla and tropical fruits. Both are available 50mL, 750mL, 1L and 1.75mL.