Southern Comfort’s Whatever’s Comfortable campaign champions the attitude it takes to be yourself, and celebrates those people who captivate us because of it. “Dance”, the latest spot in the campaign, honors perhaps one of the purest forms of self-comfortableness – dancing.

In casting for this campaign, we searched all over the world for people who dance to the beat of their own drum. Or synthesizer. Or whatever musical instrument they’re into. Just like previous spots – “Beach”, “Shampoo”, “Karate” – our character featured in “Dance” embodies the Whatever’s Comfortable attitude. He’s dancing like the entire Internet isn’t watching.

The song featured is “Estrelar” by Marcos Valle.