Southern Comfort has made a donation of $25,000 to the National Fallen Firefighters Foundation. The NFFF’s mission is to honor and remember America’s fallen fire heroes and to provide resources to assist their survivors in rebuilding their lives.

As part of their Fiery Pepper product launch, Southern Comfort invited its fans via Facebook to post about a firefighter in their life who they would like to see recognized. The donation was made to the NFFF by Southern Comfort in the name of all firefighters who were posted by friends and family. People logged on from all over the country and shared their thoughts and memories of those lost in the line of duty as well as those still serving today.

“We are honored to be able to offer our financial support for this worthy foundation,” said John Tichenor, VP, Group Brand Director for Southern Comfort. “Southern Comfort is happy to be able to help the families of those heroes that we have lost.”

Congress created the NFFF to lead a nationwide effort to honor America’s fallen firefighters. Since 1992, the non-profit Foundation has developed and expanded programs that fulfill that mandate.

“We appreciate Southern Comfort’s efforts to raise awareness about the NFFF’s mission to honor the fallen, offer support to their families and help reduce firefighter line-of-duty injuries and deaths,” said Ronald J. Siarnicki, executive director of the National Fallen Firefighters Foundation. “This generous gift from Southern Comfort will help the Foundation provide valuable assistance to the families and coworkers of firefighters who die in the line of duty.”

Those who wish to make a direct donation to the NFFF may do so by logging on to