Bar Smarts by Pernod RIcard USA logo

Pernod Ricard USA®, producer and importer of premium spirits and creator of the highly acclaimed BarSmarts® Bartender Education Program, announces the debut of its updated, more user-friendly BarSmarts website. BarSmarts is the industry’s premier bartender education program for professionals across the country who are committed to the craft of bartending.

“BarSmarts is one of the most powerful and successful bartender education programs in the industry,” said Shawn Kelley, Senior Brand Manager for Brand Education, Pernod Ricard USA. “Since the program’s debut in 2008, we have traveled to 33 cities (including locations abroad) and have trained over 8,000 bartending professionals. We have recently adapted the program to improve access and make it easier for a greater number of bartending enthusiasts to join the growing family of BarSmarts graduates. Anyone interested in BarSmarts can simply go online to, register and dive right in.”

Taking the BarSmarts course online is now prerequisite for participating in the live program, BarSmarts® ADVANCED. The BarSmarts course includes four modules and a drink builder simulator. All participants have two chances to pass each module’s test and 60 days to complete the entire course. Upcoming dates and locations for BarSmarts ADVANCED are New York on October 15th and Las Vegas on November 4th. BarSmarts ADVANCED is a full day program of instruction, education, mixology and testing, hosted by the BAR, LLC partners who include renowned mixologists Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.

“Beverage Alcohol Resource® LLC (BAR) was delighted to create the BarSmarts program at Pernod’s request in 2008,” said F. Paul Pacult, co-managing partner. “Today 33 cities later, we are honored that this groundbreaking program has become an iconic event which has helped transform the bartending skills of thousands of women and men in the hospitality industry. We look forward to working with our partner Pernod Ricard USA for many years to come.”

BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC based largely on their award winning BAR Certification Program.

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