Patrón Releasing Higher-End Tequilas – Roca Patrón
This summer, Patrón is releasing a new line of higher-end tequilas called Roca Patrón.
The new line features three different expressions, Roca Patrón Silver which is 90 proof, Roca Patrón Reposado which is 84 proof and Roca Patrón Añejo which comes in at 88 proof. All are made at a higher proof than the brand’s classic line.
Roca Patrón is made using what’s known as the tahona process, which employs a two-ton piece of volcanic rock (known as a tahona wheel) to crush the cooked agave. This produces juice and fibers that then ferment in a wooden vat for up to 72 hours and are later distilled in a small copper pot still.
Roca Patrón will launch in the US this summer and eventually across the globe. Each 750ml bottle will retail for between $70 to $90.