NYCB Launches a Ruinart Champagne Bar for Ballet-Goers in the David H. Koch Theater’s Promenade

By Chilled Magazine

In honor of the New York City Ballet’s fall 2014 season, the NYCB opened the Ruinart Champagne bar in the David H. Koch Theater’s promenade.

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In addition to the Ruinart Champagne bar, Ruinart has become the official champagne of the NYCB’s prestigious events, including their Spring and Fall Galas, as well as their Annual Luncheon. The Champagne brand recently announced its partnership with the New York City Ballet (NYCB), marking its status as not only the world’s first established Champagne House, but also the first official champagne of the renowned dance company.
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Ruinart’s new role highlights the natural pairing of two elegant occasions: enjoying a glass of champagne and attending a ballet performance. The partnership is also a seamless extension of Ruinart’s established commitment to the arts. The champagne house has cultivated close, long-standing relationships with the art world through ongoing collaborations with contemporary artists and partnerships with a number of international art events.

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“An evening at the ballet and Ruinart champagne are the perfect pairing for a pleasurable, elegant evening,” states Ruinart Champagne U.S. Brand Director Nicolas Ricroque. “This partnership between the illustrious ballet company and our renowned champagne house will enhance the already memorable experience of attending the New York City Ballet.”

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New York City Ballet Executive Director Katherine Brown adds, “As the world’s first champagne house, Ruinart knows a thing or two about tradition and heritage, as well as elegance and sophistication. We are thrilled to have them as our partner and greatly appreciate that their presence will serve to enhance our patrons’ experience at every performance, at our galas and other special occasions.”

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The NYCB’s third annual fall fashion gala hosted at the David H. Koch Theater, on September 23rd featured costumes by legendary couturier Valentino Garavani and with over 800 guests attending the gala; the event raised $2.3 million for the Company. The gala also set the stage for the fall 2014 season with premiers from NYCB Justin Peck, Liam Scarlett and NYCB corps de ballet member Troy Schumacher. Along with the premiers, the event featured Christopher Wheeldon’s 2012 work “This Bitter Earth”, set to a score by Dinah Washington and Max Richter and Peter Martins’ 2001 work “Morgen.”

Photos by Scott Rudd.

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