Jameson Expands Black Barrel Distribution
Jameson® Irish Whiskey, the world’s number one selling Irish whiskey, today announces it is expanding distribution of Jameson® Black Barrel to New Jersey, Connecticut, Illinois, Washington, D.C. and Massachusetts. Jameson Black Barrel, which made its successful debut in New York in 2011, blends a rare, small batch grain whiskey with a bold and full-bodied pot still whiskey, making it both completely unique and unmistakably Jameson.
“The Premium Whiskey category is experiencing very strong and accelerating growth and is one of the fastest growing spirit’s segments in the U.S.”
said Wayne Hartunian, Vice President Whiskies and Cognac for Pernod Ricard USA. “As the Irish whiskey category leader, consumers and bartenders look to Jameson to discover what is new and exciting. Jameson Black Barrel is the latest and most exciting release from the most dynamic whiskey brand in the US. While the taste is a bit darker, more full-bodied and complex than original Jameson, it maintains the same distinct satisfaction of enjoyment that any Jameson whiskey offers.”
Differentiating itself from Jameson original, Jameson Black Barrel has a higher proportion of Irish Pot Still whiskey, which is blended with a rare small batch grain whiskey and distilled on just one day each year. The distillate is matured in black, flame-charred American oak casks resulting in a taste profile of perfectly proportioned sweet fruit and toasted wood flavors.
Following the initial launch period, Jameson will host a Jameson Black Barrel launch events in each market to introduce a broader audience to Black Barrel and to recognize the role that bartenders have played in the unrivaled success of Jameson.
“Jameson Black Barrel has been created not only to offer a natural trade-up for Jameson drinkers looking to treat themselves and friends”
added Hartunian, “but also as a way to recognize bartenders for their unwavering passion and dedication to the Jameson Brand.”
Jameson Black Barrel will be available in 750mL and 1L sizes and will retail at a suggested price of $34.99 and $39.99 respectively.