With the successful launch of Smoke Lab Vodka in the US, India’s NV Group has announced further expansion into the US.

As one of India’s largest and most successful brewers and distillers, NV Group began its move into US markets with Smoke Lab vodka at the beginning of 2021. The company has announced that the expansion of NV Group USA will be lead by Mike Ginley.

Ginley has a long and award-winning career in the spirits industry with roles with: Jose Cuervo, Beam Suntory, Kahlua, Beefeater, Tito’s, Malibu and more. “I feel exceptionally proud and very privileged to be working with the amazing group of people at NVGroup India to help guide the global expansion of the NV portfolio both in the U.S. and around the world,” Ginley shared.

“The recent launch of SMOKE LAB VODKA – Classic and Aniseed Flavored – in the U.S. has exceeded all expectations. We are currently putting plans in place to debut a new SMOKE LAB VODKA flavor and a premium gin at the end of this year.  The initial trade and consumer response to our brands has given us tremendous confidence that we will be successful building the NV presence in the all-important U.S. market.”

Mike Ginley

Mike Ginley

NV Group has a full portfolio of products across a range of categories all made at the brands 10 distilleries and breweries. The US branch will be represented by a group of 24-full-time sales professionals. US product distribution includes Smoke Lab Classic and Smoke Lab Aniseed, with two new products anticipated for launch later this year.

Varun Jain, Company CEO commented, “We now have an experienced and motivated leader in place in the U.S. who is building a dedicated team of the best men and women to help us craft and achieve our U.S. expansion mission. We are confident that Mike and his team will deliver exceptional results and a bright future for our brands.”