Hendrick’s Gin is pleased to introduce two new Ambassadors to the U.S. market – Mattias Horseman and Erik Andersson – who join the ranks with Mark Stoddard (West) and Fred Parent (South).
With all ends, middles and corners of the U.S. covered, the Hendrick’s Ambassador team is prepared to embark on an exciting new cocktail strategy in the new year while remaining true to the well-established, curious brand world. The Hendrick’s Ambassadors hold highly important roles, serving as gin specialists, mixology masters, and knowers of all things hospitality – tending events, tastings and educational opportunities in all regards.
Mattias Horseman will oversee the Central region of the U.S., covering everywhere from Montana to Texas, to Minnesota and Ohio. Hailing originally from the UK, Mattias began his career in the spirits industry as a bartender in England while studying psychology at the University of Chester. There, he focused on the Psychology of the Hospitality Industry and still continues research into stress and the wellbeing of front line hospitality workers. After several years of running the beverage program for Chefs Club by Food & Wine Aspen, Colorado, skiing the slopes and organizing cocktail competitions in the Rocky Mountains, Horseman descended from the snowy peaks to join the Hendrick’s team in October 2016. When not concocting specialized tipples, one can find Mattias and his four-wheeled partner Mila, a lovely and always pristine ’94 Miata, zooming round the racetrack or busy streets of Chicago.
“We’re excited to start on a new journey to cultivate the unusual with Hendrick’s Gin this year. We’re aiming to engage a new group of gin drinkers who are curious to experience the peculiar Hendrick’s flavor infused with rose and cucumber, which make for highly unique and sophisticated recipe potential, while continuing to surprise and delight our loyal Hendrick’s drinkers with creative new cocktails and wonder-inducing event activations in the near future and beyond.”
– Mattias Horseman, Hendrick’s Ambassador
Joining the eclectic Hendrick’s team from Sweden, Erik Andersson will oversee the Eastern region of the U.S. For nearly half a decade, Andersson was the Hendrick’s Gin Ambassador in Asia looking after markets including China, Japan, Korea, Singapore, Thailand, Hong Kong. His love affair with spirits began when he was a young bartender in his hometown Uppsala in 1998. Andersson holds dear over 15 years of experience in the industry, and has a deep love for travel, which led him to bar programs and ownership roles in London, China and Stockholm. In addition to his wealth of knowledge in mixology, service and product, Erik is fluent in Mandarin, which he now brings with him on his travels to exotic locales. If you can pull Erik away from the bar, you can find him in the great outdoors enjoying hunting, fishing and playing classical music.
Hendrick’s Gin is pleased to continue educating the United States market on its curiously infused Scottish gin, encouraging new and loyal gin drinkers alike to cultivate the unusual with the help of its full team of cucumber and tippler connoisseurs.
For more information, visit HendricksGin.com.