Heineken 0.0 is treating New Year’s resolutions as another non-beer moment that can still be enjoyed with a cold brew.
Heineken 0.0 has given a fresh, new twist to ‘Dry January’ this season in an on-premise January promotion. Heineken 0.0, the alcohol-free brew with a great beer taste is the latest option for beer drinkers who want to enjoy a beer but may have resolved to abstain from alcohol.
“With over 20% of drinkers taking part in Dry January, we think Heineken can drive beer sales and profits by engaging beer drinkers who still want a beer but who may be resolved for a time to forgo alcohol.”
– Meredith Kiss, Brand Manager, HEINKEN USA
A limited-edition 31-can January Dry Pack will be available in select markets and can be ordered via DryJanPack.com beginning December 27th to keep New Year’s resolutions alive and a bit more bearable!