This summer Heineken is giving beer drinkers a choice of great beer taste with and without alcohol in its new and innovative 15-count multipack.

It’s a great opportunity for retailers to offer something new and different to beer drinkers during a key consumption period.

The multipack includes 12 cans of Heineken Original Lager plus 3 extra cans of Heineken 0.0 at no extra charge. The innovative configuration is perfect for traditional beer drinking occasions and as a bonus provides consumers the opportunity to sample and enjoy the same great taste of Heineken Original Lager for occasions when alcohol is not desired.

To support the launch of the new pack through its “Summer of Cans” promotion at participating retailers, Heineken is offering a 2-for-1 upsell program where shoppers who purchase a 12-oz Heineken Original Lager can will be prompted via LIFT screens at checkout to add an additional can at no extra charge.

Heineken 0.0 is an alcohol-free lager brewed with a unique recipe for balanced taste, containing only 69 calories per serving. This summer, beer drinkers can give Heineken 0.0 a try and enjoy the best of both options in the convenient 15-can multi-pack. The unique pack includes 12 Heineken Original Lager 12 fl. oz. cans at 5% ABV and 3 Heineken 0.0 Alcohol Free 11.2 fl. oz. cans at 0.0% ABV.

This 15-can multi-pack provides a convenient summer shopping solution for off-premise retailers to deliver steady incremental profits during an unpredictable summer.