Heaven Hill Brands has named Denny Potter Vice President of Operations and Master Distiller.

In addition to his current distilling responsibilities, Potter will provide strategic direction and leadership for all Heaven Hill production operations including the Bardstown Bottling Operations, Louisville’s Bernheim Distillery, and Deep Eddy Vodka’s Austin, Tx. distillery and production facility. Previously, Potter served as Master Distiller and Bernheim Distillery Plant Manager, overseeing production of the world’s second-largest inventory of aging Bourbon.

For almost 20 years, Potter has had broad industry experience in a range of production capacities previously at both Cruzan Rum and Maker’s Mark. Since his joining Heaven Hill Brands in 2013, the company has substantially expanded production at the Bernheim Distillery while continuing the company’s storied reputation for authenticity and world renowned, award winning brands, including Evan Williams, Elijah Craig, Larceny and Henry McKenna. Under Potter’s leadership, the company was awarded the lauded 2016 Whiskey Magazine “Distiller of the Year” honor.

“Since joining Heaven Hill, Denny has been a tremendous asset to both our distillery and American whiskey brands, as well as our entire Heaven Hill operations team. We are fortunate to have his knowledge and talents utilized across all of Heaven Hill Brands.”
– President Max L. Shapira

A native of Louisville, Potter holds an undergraduate degree from Indiana University in Bloomington and an MBA from Indiana University-Southeast. Potter and his wife Angie reside with their family in Bardstown, Ky.

Master Distiller Denny Potter

Master Distiller Denny Potter

“The opportunity to expand my leadership role at Heaven Hill is truly exciting. I look forward to leading our operations while maintaining my distilling role, which is truly a passion and honor.”
– Denny Potter

Founded in 1935, Bardstown, KY-based Heaven Hill Brands is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon; Larceny, Elijah Craig and Henry McKenna Bourbons; Deep Eddy Vodka; Burnett’s Vodkas and Gin; Admiral Nelson’s and Blackheart Rums; Hpnotiq Liqueur; The Christian Brothers Brandies; PAMA Pomegranate Liqueur; Domaine de Canton Ginger Liqueur; Lunazul Tequila; Cold Spell Mint Whiskey and Rittenhouse Rye Whisky.

For more information, visit HeavenHill.com.