Hard Rock Cafe Presented with Awards for Best Spirits Program and Spirit Menu for Chain Restaurants.
Guests are toasting to Hard Rock Cafe after taking home two awards at the 2015 VIBE Conference! Hard Rock Cafe was awarded the Best Spirits Program and Best Spirits Menu at a chain restaurant. Beverage programs from leading chain restaurants, hotels, casinos and cruise lines were recognized at the 2015 VIBE VISTA awards during the VIBE Conference in Las Vegas on Tuesday, March 31 through Wednesday, April 1.
“Hard Rock is constantly looking for ways to be innovative and stay ahead of beverage trends. We are honored to be recognized by VIBE and Johnson & Wales at this year’s 2015 VIBE VISTA Awards and look forward to offering our guests cutting-edge beverage options in 2015 and beyond.”
– Cindy Busi, Worldwide Beverage Director for Hard Rock International
The VIBE Conference partnered with Johnson & Wales University faculty to evaluate all submissions from chain restaurants, hotels, casinos and cruise lines. Recognition was given for the following categories: Wine Program, Beer Program, Spirits Program, Adult Alcohol-Free Program, Menu Program, Special Event and Responsible Alcohol Service. Submitted materials were judged on the following criteria: how the promotion supports the overall brand strategy; unique attributes of the promotion; demonstration of breadth and selection of products; marketing, point of sale and promotion support; server training; sales and profitability and social responsibility messaging.
Hard Rock’s extensive, award-winning drink menu includes Hurricanes, margaritas and margarita flights, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock’s souvenir, collectable glassware. Hard Rock has also introduced a line of press drinks that are served in a coffee-press style vessel that infuses the fruit into the cocktail through the drinking process. Limited-edition beverage programs will also be released throughout 2015.
For more information on Hard Rock’s limited-edition programs and overall drink menu, visit Hard Rock Cafe or HardRock.com.