Barra Mexico, the most important bar industry trade show in Mexico, is moving to the spiritual hometown of Casa Dragones, San Miguel de Allende for this year’s event.
This year’s Barra Mexico event is shaping up to be another fantastic event. Not only is the event moving to stunning San Miguel de Allende, a UNESCO World Heritage Site, but it’s also the first Climate Positive event in the industry worldwide. With activations in 30 consumer centers and six official venues, both will offer a range of tastings, seminars, cocktail classes, spirited brunches, workshops, pairing dinners, live music, cocktail nights, and more.
During the five-day-long event, the team at Tequila Casa Dragones will be leading a range of events at their tasting room, a special booth at Villa Barra Mexico, and at some of the most emblematic places in San Miguel de Allende. One of the programs Casa Dragones will be leading is a series of All-Female Jamming Sessions to celebrate women in the mixology industry. Female bartenders from all over the US and Mexico will showcase their passion and creativity in this friendly competition at some of the best bars in the city.
Participating female bartenders include
- Nazareth Gómez Miranda: Rosewood San Miguel de Allende
- Daniela Saldaña: Roagi, San Miguel de Allende
- Andrea Camacho: Bekeb, San Miguel de Allende
- Lina Monge: Cantinas La 20, Ciudad de México
- Berenice Morales – Winner of the Casa Dragones Jamming Sessions Fall 2020: La Cayetana, Tijuana
- Karina Álvarez: Bombona, Guadalajara
- Paz Castañeda: Tudor, Querétaro
- Ely Rodríguez: Carolo, Ciudad de México
- Amairani Rodríguez: Bronson, León
Yana Volfson, Beverage Director of Casa Mata Group, and José Luis León, Bar Manager at Ritual H Group will be working as judges for these Jamming Sessions.
At Villa Barra Mexico, Casa Dragones will be accepting guests at their special booth. The team at Casa Dragones will be repped by some of the best bartenders in Mexico who will be guiding guests through reimagined classic cocktails, presenting the latest trends in mixology, and helping guests to register for the next Jamming Sessions.
Throughout the event, specialists will lead a range of educational seminars including a “Women in the Industry” fireside chat led by Co-Founder and CEO of Casa Dragones, Bertha González Nieves and Sandra Vázquez, the Director of Grupo Levain & Co. Additional events will include mixology popups across the city using Casa Dragones Añejo and Blanco, cocktails made by local talent as part of the Casa Dragones Residency Program, and Tequila Tasting experiences around town.