The New Flavor Expression joins the Fastest Growing Liqueur Category in the U.S.

Galliano, the heritage Italian liqueur brand best known for Galliano L’Autentico, the herbal golden liqueur in its tall, slender bottle, today announces the brand’s L’Aperitivo expression will be available in the U.S. May 29, 2017. The Italian bitter or “amaro” is the latest addition to Galliano’s super premium portfolio which also includes Galliano Ristretto.

A well-balanced Italian bitter with fresh Mediterranean notes, mild sweetness and a long, gentle, finish, Galliano L’Aperitivo is a unique blend of 50 ingredients including herbs and Mediterranean citrus such as orange, bergamot, bitter orange, chinotto, tangerine and grapefruit.

Maraschi e Quirici distillers produce the liqueur near Turin, the recognized birthplace of aperitivo hour, and where Galliano products have been made since 1896. 80 percent of the ingredients are sourced from the botanical and sunshine-rich Alpine region of Northwest Italy.

Galliano L'Aperitivo bottle

The word “aperitivo” has its origins in the Latin “apenre”, which means to open. Aperitivo hour is the simple, elegant Italian ritual of meeting up with friends for afternoon socializing over small bites and drinks after work and before dinner. The host or hostess pours light (low alcohol) drinks and serves small appetizers in order to get the conversation going and wake up the taste buds. Bittersweet Italian liqueurs are an essential part of aperitivo and make perfect thirst quenchers and appetite stimulants.

Galliano L’Aperitivo is bottled at 24% ABV. The recommended retail price is $16.99 for a 375 ml bottle.

Mix these cocktails for an authentic Italian aperitivo:

Galliano Frizzante

  • 1 part Galliano L’Aperitivo
  • 3 parts Prosecco

Galliano L'Aperitivo Negroni Sbagliato



  • 1 part Galliano L’Aperitivo
  • 1 part Sweet Vermouth
  • 1 part Gin (We Recommend the Citrus-Forward Damrak Gin)

Negroni Sbagliato

  • 1 part Galliano L’Aperitivo
  • 1 part Sweet Vermouth
  • 1 part Prosecco

To enhance the moment enjoy your cocktail alongside small bites:

  • Italian green and black olives
  • Potato chips
  • Caprese salad with tomatoes, basil and mozzarella
  • Italian sandwich meats (salami, prosciutto, mortadella, bresaola)
  • Italian cheese (parmigiano, grana padano, ricotta, taleggio)
  • Grilled vegetables like eggplant and zucchini

Fore more information, visit