Signs Long-Term Distribution Agreement with Young’s Market Company.
Fratelli Branca has announced it will launch its own import company in the United States in early 2019. The new venture, Branca USA, will be based in New York City and will transition from current importing and marketing partner, Infinium Spirits. Branca USA expects current distribution partnerships across the United States to continue without disruption and is also excited to announce a long-term distribution agreement with California-headquartered Young’s Market Company in the company’s 10-state footprint on the West Coast.
Infinium Spirits has been an outstanding partner over the years. The growth of the Fratelli Branca portfolio in the United States is a credit to Infinium Spirits and their expertise in building brands. We join the Underwood Family in toasting the extended partnership with Young’s Market Company in the Western United States. We have so much to look forward to in the coming years as we take the important step of opening the Branca USA operation. Here’s to celebrating that future success with all of our respected distributor and retail partners.”
– Patrick Piana, CEO, Fratelli Branca
Fratelli Branca and Infinium Spirits have enjoyed a 15-year mutually beneficial partnership, and this move allows both parties to begin a new chapter. Branca USA will continue to drive superior growth of its current portfolio, led by category leaders Fernet-Branca and Antica Formula, as well as bring innovation to the United States. Infinium Spirits will continue to build leading brands with focus on strengthening its current portfolio, forming new partnerships, and launching innovation.
The Infinium Spirits and Fratelli Branca partnership has been remarkable, with our family businesses combining efforts to develop this unique portfolio over many years. We wish the Branca family the best in starting up their import operations in the United States. We look forward to a continued partnership between the Underwood and Branca families.”
– Vern Underwood, Chairman, Young’s Holdings
For more information, visit BrancaDistillerie.com/En.