This marks the craft beer company’s first new launch in nearly a decade; IPA joins award-winning portfolio of Blonde, Brunette and Redhead micro-brews.
For the first time in nine years, Fireman’s Brew, the fast-growing Los Angeles-based craft beer company founded by two California firefighters, today introduces a new beer: Fireman’s Brew IPA. This new product offering is the company’s take on a bold and refreshing West Coast-style India Pale Ale (IPA) made with a delicious and aromatic blend of Cascade, Columbus, Chinook and Galena hops.
This also marks the first time Fireman’s Brew will offer product in a cool refreshing 16 oz. can, further promoting light-weight portability and access.
Fireman’s Brew IPA is now available at all Total Wine & More locations throughout California, and then nationwide in Winter, 2016 for beer lovers from coast to coast to savor.
“Given our tremendous growth over the past decade, Fireman’s Brew is beyond thrilled to introduce an IPA brew to our stellar, award-winning line of Blonde, Brunette and Redhead ales. With its solid malt backbone and unique combination of four different hops, we have no doubt that our well balanced Fireman’s Brew IPA will become a go-to India Pale Ale favorite for craft beer lovers all year long – What’s more, this new flavor profile comes in a can, allowing for greater access to activities once deemed impossible; with this canned IPA, our customers will now be able to enjoy our their favorite craft beer at live concert venues, tailgates, on board a boat or around the pool – all of which previously deemed challenging or off-limits for glassware.”
– Rob Nowaczyk, founder of Fireman’s Brew
The Fireman’s Brew signature beer portfolio now includes the following
- Fireman’s Brew: IPA (Pale Ale; 6.5 percent ABV)
- Fireman’s Brew: Blonde (Pilsner-style Lager; 5.2 percent ABV)
- Fireman’s Brew: Brunette (German-style Doublebock; 8 percent ABV)
- Fireman’s Brew: Redhead (Amber Ale; 5.5 percent ABV)
“We’ve been experimenting with new beer recipes over the years, and seeing as how IPA’s have helped drive the craft beer renaissance – making up nearly 50 percent of the craft beer market share – we knew that now was the perfect time to introduce our delicious, perfectly crafted IPA. We can’t wait for craft beer lovers to indulge in their first taste of this smooth, India Pale Ale that features a mixture of bittering and aromatic hops.”
– Roger Baer, chief executive officer of Fireman’s Brew
The standard four-pack of canned IPA will retail for $8.99, although prices may vary by location.
Rapidly expanding across the county since 2012, Fireman’s Brew is currently available in California, Arizona, Nevada, Colorado, Oklahoma, Illinois, Ohio, Kansas, Virginia, Michigan, Hawaii, West Virginia, Louisiana, Minnesota, Utah, and Missouri.
Conceived by two Los Angeles-based firefighters after extinguishing a brushfire in the local mountains, Fireman’s Brew grew out of their vision to create a premium line of handcrafted ales and lagers that would quench their thirsts after an exhausting day on the fire lines. Fireman’s Brew’s collection of micro-brewed beers is created using only the finest of all-natural ingredients to deliver bold, full-flavored, traditional tastes and easy drinking refreshment. In addition, Fireman’s Brew is committed to giving back to the firefighter community that inspired it by donating a portion of company proceeds to the National Fallen Firefighters Foundation – the nation’s leading non-profit organization dedicated to honoring fallen firefighters and providing assistance to their surviving families.
For more information on Fireman’s Brew, visit FiremansBrew.com.