Moscow Mules are here to stay!
Fever-Tree, the world’s leading supplier of premium mixers, today announced its preliminary 2014 financial year results as a publicly traded company. This year has been a landmark one for the business, with the successful initial public offering in November 2014 marking Fever-Tree’s next stage in development as a company, further raising the profile of the premium mixer category.
Although high growth was achieved in all regions, of particular note is the growth achieved in the two largest single territories – UK, which grew by 60% and USA, which grew by 59%. Click HERE for the financial report.
Here are highlights:
- Second largest country, 24% of total sales; growth of 59% with a strong finish to the year
- Ginger Beer sales up 91% driven by the growing popularity of “Moscow Mule” cocktail and represent over 33% of all US sales
- Ginger Beer is the highest selling product in the US, representing over a third of total US revenue
- Revenue up 49% to £34.7m from 2013 (£23.3m)
- Gross profit margin of 50.9% (2013: 51.0%)
- Now in 50 countries worldwide (8 were added in 2014), with 68% of sales overseas
- 80 million bottles sold in 2014
- Entry into 50th territory through launch in India, illustrating the international appeal of the brand
Fever-Tree pioneered the concept of the premium mixer and the company’s organic growth continues to be driven by the consumers desire to drink premium mixers that match the quality of their favorite premium spirits.