In only thirty days since launching, RumChata has shipped more than 400,000 of its exclusive branded cereal bowl shot glasses to bars around the country.

“The great response to the cereal bowl shot program by bar staff and patrons is a result of the trend of adults consuming nostalgic brands and flavors,” said Tom Maas, RumChata founder and master blender. [pullquote_right]In fact, it was recently reported by General Mills that an estimated 40 percent of a sweet cereal like Lucky Charms is consumed by adults.”[/pullquote_right] According to an article in Ad Age, the highest per-capita cereal consumption is among baby boomers 55 or older.

RumChata launched the cereal bowl shot glass program following the lead of the hot-selling brand’s fans on social media. Posts comparing RumChata to the taste of the milk after eating a bowl of Cinnamon Toast Crunch prompted additional social media conversations regarding recipes that were reminiscent of the flavors of many other favorite cereals.

“This is a perfect example of a brand listening to its consumers,” added Maas. “We developed the cereal bowl shot glass program for our fans who have told us that drinking RumChata cereal shooters is a nostalgic experience.”