Drambuie, the original whisky liqueur owned by William Grant & Sons, Ltd., announces Vance Henderson as its new U.S. Brand Ambassador.
In this role, Vance is responsible for bringing the brand’s drink strategy to life among bartenders, consumers and spirits enthusiast alike, showcasing its rich history, unique flavor profile and longevity in cocktail culture over its more than 270-year history. Additionally, Vance will drive trade engagement and education through events and inventive Drambuie cocktails.
“Vance is a gifted bartender and his experience and expertise in the industry makes him the perfect fit for this positon. He shares our dedication and passion for Drambuie and will be a consummate member of the team as we enter a period of relaunch with the storied brand. We’re thrilled to welcome him to the Drambuie family in his new role.”
– Kate Massey, Drambuie Brand Manager
Vance held various positions over his 14 plus year career in the food and cocktail industry. Most recently, Vance served as Brand Associate working with William Grant & Sons brands including Drambuie, Flor de Caña Rum, Hendrick’s Gin, Milagro Tequila and Monkey Shoulder Scotch Whisky, where he created and executed innovative programs to bring the brands’ drink strategies to life for trade and consumer audiences. Prior to that, he cultivated his craft learning all aspects of the business working with and running beverage programs at Ark Restaurants, Guests Counts Hospitality, Think Food Group and Good Essen Group, culminating with the launches of two of his companies, Flavor Ink, a full-service catering company, and Supperwhere?, an underground dining collective.
“Drambuie has an intriguing heritage and I’m excited to continue working in this new capacity with the unique liquid to promote its past, present and future positioning in cocktail culture.”
– Vance Henderson
For more information, visit Drambuie.com.
A cocktail staple, Drambuie, in its native Gaelic means “the drink that satisfies.” The premium Scotch liqueur is made with aged Highland whisky, heather honey, herbs and spices, though the exact recipe remains a closely guarded secret as it has since 1745. Drambuie’s rich history and longevity of Drambuie is a testament to the liquid in every bottle and to the unique flavor Drambuie adds to cocktails.