College football season is here, and Dos Equis®, the College Football Playoff’s official beer sponsor, is encouraging sports fans to ‘Tailgate anything.’
The brand is offering chances to win tailgating themed prizes every week during the college football season. One grand prize winner will win a larger-than-life tailgate tow trailer, decked out with tailgating essentials including a grill attachment, cooler, 50-in LED HDTV, home theater speakers, and more. Other weekly prizes include a six-foot cooler, at-home pop-up bar, mini grill, grilling set, tailgating table with chairs, and digital subscription all access codes. The event will be running until January 11, 2021, meaning there will be plenty of chances to win!
This is the fifth year that Dos Equis has been the official beer sponsor for College Football, and with the impact of Covid-19, they’re looking to help make celebrating safely all the more fun. The benefit of the ‘Tailgate Anything’ initiative is that it encourages football fans and beer drinkers to get creative and stay safe. To enter the sweepstakes, individuals can snap a photo with Dos Equis and upload it to DosEquis.com/Fan. In celebration of the season, the brand will be making limited-edition college football-themed cans and merchandise.