Deep Eddy Vodka unveiled the latest expansion of their visitors center and tasting room in Dripping Springs, Texas on Saturday, the largest enhancement to the center since opening in 2014.
With an investment of nearly $1 million, Deep Eddy celebrates its authentic Austin roots and Americana vibe with a bolder, bigger, better experience.
The new distillery and tasting room will allow guests to enjoy simple mixology at a spacious bar around the vodka still and take in Deep Eddy’s signature experience of bringing people together for good times on the terrace overlooking the Texas foothills. With a new performance stage, guests can listen to music while sampling what could be the latest flavor or overlook the new bottling line. The distillery and tasting room will also include a designated space for product and flavor innovation that will further capture the essence of where small batch, hand-crafted vodka begins.
“As an Austin born-and-bred vodka, Deep Eddy is committed to inviting visitors into an interactive space that reflects the authenticity of the brand. Deep Eddy is excited to take its brand identity to the next level with an innovative new space offering guests a chance to experience its products in an immersive and unique way.”
John Scarborough, Deep Eddy Vodka President
The new experiences and capacity will allow for more than 75,000 expected annual visitors to taste, learn and enjoy Deep Eddy Vodka in its quintessential Austin setting. Exciting new features of the space include a 38-foot bar; Innovation bar centered around the original Deep Eddy column still; Performance stage; New bottling line and merchandise area; 200-person seating capacity; and a chance to taste test new, developmental flavors with Deep Eddy Flavor Expert Jason Ducharme.
With the original facility investment at Dripping Springs at $6 million, and the $10 million production expansion in Buda, Deep Eddy Vodka has been rapidly expanding and investing in the Austin region. In 2016, the investment in expansion of production facilities in Buda allowed for more accommodation of inventory and innovation as the brand eclipsed one million cases in just six years. While the new Buda production facility now houses bottling, packaging, warehousing, shipping and some distilling, it also opened 30,000 square feet in Dripping Springs for the tasting room expansion.