Motor-Mouthed Superhero Takes Over Marketing for Popular Tequila to Celebrate Release of DEADPOOL 2.
Espolòn, one of the fastest growing tequilas in the United States, has a new Creative Director—none other than loquacious anti-hero Deadpool, who will assume the role of Creative Director for Culture ‘n Stuff leading up to the theatrical release of his highly anticipated movie, DEADPOOL 2, in theaters nationwide on May 18th, 2018.
The unique tequila brand with the Dia de Los Muertos (Day of the Dead) art on its label has teamed up with the leather-clad mercenary after he expressed “interest” in working with them. While Deadpool has absolutely zero experience in marketing anything other than himself, Espolòn feels he truly wants to develop cutting-edge consumer tactics that will help broaden the brand’s reach.
“I needed the money. Plus, there is absolutely no reason why that Canadian gobstopper is getting all the glory. I’m a legit superhero. He’s just some guy who’s famous thanks to those two girls and that pizza place.”
Deadpool will bring his self-declared “creative genius” to a movie-themed ad campaign which he promised would be “all over the place … but in the good way.” It is assumed he was referring to the breadth of the promotional campaign, which will include custom packaging, in-store displays, out-of-home, social media, and more.
“We completely understand that Deadpool has no discernable skills as a creative director, but we have taken brave, bold chances with Espolòn marketing in the past, so what have we got to lose? Nonetheless, Deadpool and his cinematic success have become a cultural phenomenon. Partnering with Deadpool is guaranteed to get attention for the brand in the most Espolòn way possible. Deadpool brings years of one-to-one consumer experience as a former private contractor for startup temp-to-hire security agency and libations provider, Sister Margaret’s. We look forward to his fresh perspective on our brand.”
– Christine Moll, Marketing Director, Tequilas and Rums for Campari America
Espolòn’s history as one of the Campari Group’s most creatively daring spirits has made the brand a top seller in the US, growing +57.1% in 2017. The first creative from Deadpool is anticipated to begin running in late April, 2018.
When asked to comment on his new role, the Merc with the Mouth responded, “The first check from Espolòn cleared, so I guess this is happening.”