Corona has just launched a brand-new, first-ever limited-edition can for Corona Extra, America’s #1 import for the last 20 years…

As the perfect beer for summer, Corona has decided to bring those summer vibes directly onto the can with the debut of the “Summer Beach” can design.

In 2015, Corona overhauled its can packaging with a complete redesign; can sales for the brand have more than doubled since then. They are hoping to build on that success with this limited-edition design.

2016 was a record-breaking sales year for Corona since its debut in to the U.S. market in 1981. Millennial males 21-34 consistently rank Corona as the #1 “perfect beer for summer”[1]. Research shows 65% of consumers are more likely to buy Corona because of the “Summer Beach” can design[2]. Last summer, Corona (#5 beer in America) grew more than all other top 4 beer brands combined[3], and is the only top 5 beer brand posting growth.

Both secondary and primary packages for all can formats will reflect new design, as well as secondary for bottle packages. To support the Summer Beach can in market and with our consumers, the brand is promoting a “Corona Summer Vibes” campaign.

Corona Extra Summer Beach Can

Corona Extra Summer Beach Can

“When you think summer, you think Corona. Popping off the cap and dropping in a lime, instantly transports you to that carefree-state-of-mind no matter where you are. No one does summer like Corona, and we think this is the perfect way to capture the essence of what the brand means to our consumers.”
– John Alvarado, VP of marketing for Corona Extra

Summer Beach cans are available nationally beginning early May, 2017, throughout the summer, while supplies last.

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[1] Source: Millward Brown Brand Health & Ad Tracking Q1-Q3 FY17
[2] Source: Latinum Network and Constellation Brands, “Summer Can survey” June 2016
[3] Source: IRI: Total US Multi Outlet + Convenience, 12 Weeks ending 3/19/17