Beer Cocktails Now Available at Red Robin
By Adam Rains
Red Robin is mixing things up again with two new beer cocktails available exclusively at Red Robin and served in a limited edition, reusable beer can. Just like with Red Robin’s signature beer milkshakes, these Can-Crafted Cocktails take traditional burger and beer pairings to a whole new level. The beer cocktails are a unique combination of beer and liquor and are available in these two styles:
Coors Light® Can-Crafted Cocktail – A mixture of Coors Light®, ginger liqueur and lemonade topped with fresh squeezed lemon
Blue Moon® Can-Crafted Cocktail – A refreshing combination of Blue Moon® Belgian White, SVEDKA® Clementine vodka, orange juice and fresh lime juice
The gourmet burger expert has been designing the innovative reusable beer cans for the past year, which are made of a sturdy aluminum and have the look and feel of a real beer can. The Coors Light® and Blue Moon® branded cans can only be found at Red Robin for these Too cold to hold! cocktails, which are sure to provide guests with cool relief during the summer heat. [pullquote_right]My vision for the Can-Crafted Cocktails was to craft a craveable adult beverage in a one-of-a-kind glass that would catch the eye and act as a conversation piece for our guests. The Can-Crafted Cocktails definitely have that wow factor.”[/pullquote_right]
“Souvenir glassware is a big part of Red Robin’s heritage, and it was important to me to create something unique that could only be found at our restaurants,” said Donna Ruch, Red Robin’s Master Mixologist.
“Creating unique presentations and appeal is an integral part of food and beverage innovation at Red Robin,” said Denny Marie Post, Red Robin’s senior vice president and chief menu & marketing officer. “Through our Can-Crafted Cocktails, we’re bringing our 21-and-over guests more adventurous, outside-of-the-box mixology. These cocktails have a multi-generational appeal and definitely shine a spotlight on the creativity that made Red Robin famous.”