Luxury Blended Malt Scotch Whisky Launched in Conjunction with the Next Iteration of the Win the Right Way Campaign Featuring Actor Javier Bardem.
Chivas Regal®, the world’s first luxury whisky, has launched Chivas Regal Ultis™, the first blended malt Scotch whisky from the House of Chivas. Created in tribute to the passion and dedication of five generations of Master Blenders, Chivas Regal Ultis captures the essence of Chivas Regal by using only five of the most precious signature single malts to represent the style and diversity of the prestigious Speyside whisky region.
Since 1909, only five men have ever mastered the iconic Chivas Regal house style, and Chivas Regal Ultis salutes the strength of vision, commitment and mastery of the brand’s Master Blenders. Chivas Regal Ultis is a luxury whisky with complex flavors, a glorious golden hue and a commanding, rich aroma, creating an ideal spirit to celebrate shared success with friends.
From the millions of casks in the Chivas Brothers inventory, only 1% has been hand-selected by the expert blending team to create Chivas Regal Ultis. This traditional method of individually nosing each cask ensures the blend’s superior quality. The distillation process takes place exclusively in copper pot stills, capturing the essence of the smooth and generous character of Chivas Regal’s signature style. The latest release has been crafted with hand-selected malts from Tormore, Longmorn, Strathisla, Allt A’Bhainne and Braeval.
“By working together, our blending team has masterfully brought five unique single malts from across the Speyside region to create an exceptional blend which is truly the essence of Chivas Regal Ultis. Each individual malt and each individual blender has added an element of expertise to the whisky, which is unique to the blend, ensuring it is the ultimate embodiment of shared success.”
– Colin Scott, Custodian Master Blender
Chivas Regal Ultis will be available in limited cities across the U.S. at a suggested retail price of $200.
- Nose: The aroma presents ripe peach and red apples with accompanying cinnamon, fudge and honey infusions.
- Taste: Tasting reveals a smooth vanilla texture, brimming with clementine and apricots, before giving way to a background of soft caramel, spicy cloves and ginger.
- Finish: A bold finish is long with a warm hint of heather, leaving a satisfyingly full experience.
Chivas Regal Ultis personifies the brand’s belief in the power of shared success and launches alongside the next generation of the brand’s Win the Right Way campaign. The next phase is being showcased through a 360-degree advertising campaign demonstrating the power and impact of working together to achieve success.
The campaign delves into the stories of successful social entrepreneurs from across the globe and stars Javier Bardem, one of Hollywood’s most in demand actors. The cast featured in the campaign brings to life the Win the Right Way campaign by exploring the stories behind the people and experiences who have helped them to achieve success.
“At the heart of Chivas Regal are the values of sharing success, supporting local communities, and investing in social business. The Win the Right Way campaign brings these values to life by reinforcing the brand’s focus on entrepreneurialism and generosity.”
– Shefali Murdia, Brand Director, Chivas Regal, Pernod Ricard USA
To find out more about the Win the Right Way campaign and Chivas Regal Ultis, visit Chivas.com.