Selective Wine Estates, makers of the ever-popular Mommy’s Time Out Wine, have launched a new wine label called “Chill,” with a Pinot Grigio.
How do you Chill? In a world where people often feel like they’re moving too fast, a new wine label hopes to remind them to just plain “Chill.”
Chill Pinot Grigio has just been launched with a suggested retail price of $10.99. This 2014 vintage Pinot Grigio is an IGT wine from the Veneto region of Italy. There are also plans to launch a California Chardonnay and Pinot Noir in the future.
“Chill is the art of unwinding. We believe consumers will relate to this label because it highlights the need to take a moment to rest, refresh and recharge in our hectic day-to-day life. After all, what better way to do that than with a refreshing glass of Pinot Grigio?”
– Mike Cincotta, President of Selective Wine Estates, Inc. (Importers of Chill Pinot Grigio)
According to Cincotta, to “chill” is: having a backyard barbecue with family and friends, enjoying a bubble bath after putting the kids to bed, tailgating before the big game, taking time to finally finish that book, having a picnic in the park, listening to your favorite album, taking a mini-vacation with that special someone, reminiscing with a box of old photographs, etc.
“We believe consumers will relate to this label because it highlights the need to take a moment to rest, refresh and recharge in our hectic day-to-day life.”
– Michael Cincotta, President, Selective Wine Estates
For more information on Chill, please visit DrinkChill.com.