Malibu®, the original coconut liqueur and Caribbean rum blend, is out to give consumers the Best Summer Ever with a series of high-energy consumer activations across the country and an engaging online content series spotlighting its signature cocktails.

Malibu_OneRepublic
To prove that summer will be bigger and better this year, Malibu® is also partnering with the chart-topping band, OneRepublic, for their summer concert tour, including giving a few lucky fans all-expense paid VIP flyaway packages to Las Vegas for a private concert. As one of the most iconic brands of summer, Malibu® is set to bring to life an unforgettable next three months.

“Malibu® is a brand that has always embodied the spirit of summer, and this year, we’re making sure it’s bigger and better than ever before,” said Brian Mequet, Vice President, Rum and Liqueurs, Pernod Ricard USA. “Our Best Summer Ever campaign is based on the notion that ‘summer you’ is the happiest, most carefree version of ‘you,’ and Malibu® wants to continue to inspire people to celebrate that sentiment this summer and all year long.”

OneRepublic Partnership

As the presenting sponsor of OneRepublic’s Native Summer Tour, the brand will give concert-goers across the country the opportunity to sample a variety of cocktails from the entire range of Malibu® products. At select tour stops, the brand will have an even larger presence via pop-up cabanas, island-inspired cocktails and the “Best Summer Ever” experience, where consumers can post their bucket list to their social networks, inspiring a summer state of mind all season long.

Consumers who join in on the Malibu® fun will also be eligible to enter a sweepstakes for a chance to win an all-expense paid VIP trip to a private OneRepublic concert in Las Vegas, hosted by the brand.

“We’re looking forward to the Native Summer Tour and our partnership with Malibu®,” said Ryan Tedder of OneRepublic. “It’ll be a great summer performing for our fans – and Malibu® and summertime go together like music and outdoor venues.”

For those looking to toast to the Best Summer Ever, Malibu® has created the following signature cocktail recipes just for its fans:

‘Til the Love Rums Out

  • 2 parts Malibu®
  • 1 1/2 parts cranberry juice
  • 1 1/2 parts pineapple juice

Preparation: Build over ice. Stir and serve.

Stop & Stare Fizz

  • 2 parts Malibu® Island Spiced
  • 1 1/2 parts lemon lime soda
  • 1 1/2 parts cranberry juice

Preparation: Build over ice. Stir and serve.

Good Life Sunrise

  • 2 parts Malibu® Black
  • 1 part orange juice
  • Splash of grenadine

Preparation: Build over ice. Stir and serve.

To join in on the Best Summer Ever conversation, visit www.Malibu®BestSummerEver.com

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