Chicken Cock Whiskey Partners with Groundbreaking Country Music Start Colt Ford

By Chilled Magazine

Chicken Cock Whiskey announced that the 156-year-old American Whiskey brand, made famous in the 1920s as a bootleg whiskey during Prohibition, is saddling up with country star Colt Ford. Chicken Cock Distillers CEO Matti Anttila, who resurrected the historic label earlier this year, says the partnership with the popular and multi-talented crossover performer is a natural fit for the irreverent Chicken Cock brand, which appeals to young adults with a taste for good times served up Southern-style.

Chicken Cock will collaborate closely with Colt Ford to bring new, exciting promotions to fans through concert tour experiences, product integration, private meet-and-greets and social media.

“We’ve been running a sweepstakes on the Chicken Cock Whiskey Facebook page giving our fans a chance to win VIP tickets to a Colt Ford show in 2014,” said Anttila. “The response so far has been amazing, so we’re extending the contest entry period through Feb. 14 to give as many fans as possible a shot at winning.”

Distilled in Charleston, S.C., Chicken Cock recently wrapped up a three-month Southern tailgate tour in a refurbished, vintage Airstream trailer converted into a rolling speakeasy. The campaign helped to push first-year sales toward a total of 12,000 9L cases, capping off one of the most successful spirit brand launches of 2013 and placing Chicken Cock among the fastest-growing whiskey brands in the country.

It was during the tour when the Chicken Cock Airstream stopped at Colt Ford’s Annual Celebrity Golf Classic outside Atlanta and an immediate bond was forged.

“When they pulled up in that vintage Airstream with the giant rooster on it, I knew I’d love the brand,” said Ford. “I won’t mess with anything that doesn’t feel real or authentic – with Chicken Cock, I knew my fans would get it.”

From the start, the synergies between the two brands were obvious. Chicken Cock, with its Southern pedigree and bootlegger heritage, fits right in with Colt Ford’s country, down-home, mud bog party vibe. The partnership brings together two iconic brand personalities with reputations for pushing the envelope, bucking the status quo and having the backbone to be truly original.

“Colt Ford is one of the most engaging entertainers around – what he’s done combining rap and country is extraordinary,” said Anttila. “This partnership, which started with my being a fan of Colt’s music and him of our whiskey, is about celebrating good times and great music with friends, and, of course, good ole’ Southern spirits with real heritage.”

Originally produced in 1856, the Chicken Cock brand currently features a line of flavored American whiskies available in Cinnamon, Southern Spiced and Root Beer, priced at $19.99/750 ml. Chicken Cock Whiskey is easily recognized in its quick-chill aluminum bottle which harkens back to the tin cans once used to smuggle the bootleg whiskey into Prohibition-era speakeasies like the Cotton Club where it became famous as the “whiskey in a tin can.” Demand for Chicken Cock continues to build as the expanding product line rolls out to shot glasses, tumblers and mason jars nationwide.