Atlantico Rum Sponsoring the Enrique Iglesias 2014 Tour
Atlantico Rum has announced their sponsorship of a 25-city tour starring multi-Platinum recording artist Enrique Iglesias, who will co-headline with singer-songwriter Pitbull.
This September and October, almost half a million concert goers will experience the tour across the United States and Canada. The multi-faceted program will feature the Atlantico “All Access Pass”, an exclusive promotion that offers concert goers an all access pass to an Enrique performance and a personal tasting of the finest rums in the world. All attendees will have the opportunity to win the experience of a lifetime, witnessing every element of the concert from the red carpet experience to an exclusive tasting event. All who enter will be entered to win a VIP weekend in Miami, one of the final concert dates of the tour.
“Atlantico is delighted to have this opportunity to work with Enrique, our partner, friend and the brand’s best possible ambassador,” says Aleco Azqueta, co-founder. “Through this effort, Atlantico will stand out the night of each show and create indelible relationships with consumers that extend far beyond the individual performance to make the brand their number one call,” says Brandon Lieb, co-founder. “Atlantico is reinventing the rum category by introducing consumers to the highest quality rum ever made. With the ALL ACCESS program, we will reinforce our brand messages and bring our singular tasting experience to a key constituency. We’re confident they will be converted to the Atlantico fold and join our growing number of loyal consumers.”
At the concourse experience, consumers will be able to pose for photo ops on the red carpet complete with professional photography, paparazzi-inspired light bank and a branded step-and-repeat banner. Consumers can share their concert photos or any photo taken throughout the night via Twitter and Instagram using #AtlanticoAllAccess for a chance to be upgraded to a side-stage experience and exclusive tasting of Rums. Perhaps even more important, each consumer who posts a photo will be registered for a chance to win the VIP weekend in Miami.