Small Brewery Sunday will be celebrated for the second year in a row on November 29th to bring awareness and support to independent breweries.
Created by Brewers Association, the national beer holiday is dedicated to small and independent American craft brewers.
The day encourages beer lovers to celebrate by supporting local breweries, brewpubs, and taprooms throughout the holiday season. This year is especially important due to the uncertain futures of the small business that have been impacted by the pandemic.
The idea behind the holiday is for beer enthusiasts to support independent breweries by visiting taprooms or brewpubs. These businesses are critical to the local communities as well as nationwide. In 2019, the craft brewing industry contributed $82.9 billion to the U.S. economy. It also employed 580,000 Americans. However, due to the current global pandemic, many breweries have experienced a decline in sales and are about 22% down for the third quarter of 2020.
“This has been a devastating year for craft brewers, as they’ve faced shutdowns, decreased sales, layoffs, and aluminum can shortage. Our most recent member survey revealed only 78% of small breweries are confident that they’ll still be open at this time next year,” said Bob Pease, president, and CEO, Brewers Association. “As shoppers support local independent businesses, what better place than your local craft brewery? Six-packs, gift cards, or merchandise all make great gifts, and every little bit helps. It’s crucial for beer-lovers to support their local brewery, taproom, or brewpub throughout these next few critical months and beyond.”
More than two-thirds of Americans live within 10 miles of a brewery, allowing easy access to support this beer holiday. It is also encouraged to those who celebrate, to share their Small Brewery Sunday experiences on social media and use the hashtags #SmallBrewerySunday and #SeekTheSeal.
“Nothing goes better with a holiday meal than independent craft beer,” said Ann Obenchain, marketing director, Brewers Association. “Whether you are able to safely visit a brewery, taproom, or brewpub, or opt for curbside pickup or at-home delivery, one of the best ways to support your local economy and brewery during the holiday season is by giving the gift of craft beer and serving craft beer at the dinner table.”
For locating a small and independent brewery and to learn more about Small Brewery Sunday, visit SmallBrewerySunday.com.