Building a sustainable future is something that benefits everyone, and Bulleit Frontier Whiskey has teamed up with American Forests, the oldest US national conservation nonprofit, to do just that.
Bulleit has announced they will be working to plant one million white oak trees in the next five years. White oak is not only a critical species for environmental reasons, it’s necessary for production of bourbon and many other spirits.
“White oak forests benefit every aspect of our lives, from providing clean air and water to the amazing smells and flavors in a glass of bourbon,” said Jad Daley, President and CEO of American Forests. “This great new partnership with Bulleit will give back to these forests by taking care of white oak-dominated forests for long-term health and resilience.”
Along with planting the one million trees, the initiative is intending to utilize innovative forestry methods to help ensure the new forests thrive. One of the most critical forestry methods to be used is prescribed fires. Routine burning is a traditional method used by indigenous peoples that has gained modern traction after the recent bought of forest fires on the west coast.
“At Bulleit, we believe now more than ever that businesses have a responsibility to our environment, our communities and our planet,” said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. “We’re so excited about our partnership with American Forests, because it allows us to further our commitment to sustainability and help in the fight against climate change by planting these trees, which will provide a variety of environmental benefits for years to come including carbon sequestration, air purification, water conservation, and providing vital wildlife habitat.”
The American Forests team has calculated that planting one million trees will provide both incalculable and calculatable benefits including:
- Carbon Sequestration:
- 645,400 metric tons of carbon dioxide will be stored over the next 100 years*, equal to removing the emissions from driving 140,000 cars over one year.**
- Air Purification:
- An average of 74,000 pounds of air pollutants will be removed from the air per year.*** For fine particles like dust, this benefit is equal to removing 1,000 cars from the road.**
- Water Conservation:
- An average of 75 million gallons of runoff will be conserved per year,*** equal to the volume of water stored by 114 Olympic sized swimming pools.
- Providing Vital Wildlife Habitat:
- Roughly 2,000 acres of critical forest across several states in the Eastern U.S. will be restored.****