High-Flying London Dry Gin Targets On-Premise Growth With New Focused Sales and Marketing Organization.
Anshuman Vohra, Founder and CEO of BULLDOG® Gin, the fastest growing premium gin in the world (IWSR), today announced the formation of a new business unit responsible for the development and execution of the brand’s commercial strategy in the US, Canada, Mexico, Latin America, and the Caribbean, with a particular focus on the on-premise.
Industry veteran Chester Brandes has been appointed Managing Director of the new division. Most recently, Brandes was CEO of Imperial Brands, Inc. (Groupe Belvedere) where he spearheaded the launch and successful development of Sobieski Vodka in the US and Canada. Under Brandes’ stewardship at Imperial Brands, Sobieski reached sales of one million cases faster than any imported vodka brand in US history (IMPACT).
In addition to BULLDOG’s existing US team, led by Senior Brand Manager North America Jaron Berkhemer, Christian Castren and Shayne Ackerl will assume the roles of Commercial Director Latin America and Canada, respectively. All three will report to Brandes.
“With BULLDOG growing at an impressive rate in North America, it’s a game-changing time to bring on a seasoned veteran like Chester, who truly embodies the “Bulldog spirit” of relentlessness, confidence, and passion. I am quite confident that he and our team will elevate and further amplify the brand in concert with our valued partners at Gruppo Campari, and I look forward to working closely with him in this endeavour.”
– Anshuman Vohra, Founder and CEO of BULLDOG Gin
Brandes added, “BULLDOG is on the precipice of really exploding in the North American market, following in the footsteps of its category-leading position in Spain. I am extremely excited about the opportunity to help develop this great brand in the region. Together with Gruppo Campari and our other distribution partners, I have no doubt that BULLDOG’s growth will be greatly accelerated as a result of this initiative.”
“BULLDOG is well positioned to take advantage of the rising interest in cocktail culture in this territory, shining as a key ingredient in popular drinks such as the Negroni,” said Ugo Fiorenzo, Managing Director – US for Gruppo Campari. “Chester’s vast experience with distributors, along with the on-premise channel, makes him an ideal leader of this new division.”
Hand-crafted at the world’s oldest continuously functioning gin distillery in England, BULLDOG London Dry Gin is modern-style premium gin with a smooth, balanced gin with multiple layers of flavour for maximum mixability. Using the best quality British wheat and water, BULLDOG is distilled multiple times using copper pot stills to deliver a smooth, citrus forward, balanced spirit. The bracing mix of twelve botanicals is sourced from carefully selected growers; lavender, white poppy, dragon eye and lotus leaves give BULLDOG its layer of distinction, building on a complex base blend of liquorice, almond, orris, cassia, juniper, angelica, coriander and lemon. With its iconic bottle and distinctive citrus forward flavour profile, BULLDOG is winning the hearts of gin and vodka lovers across the globe. Founded by former JP Morgan investment banker and entrepreneur, Anshuman Vohra, BULLDOG is based in New York and is privately owned. It is available in over 90 countries worldwide. BULLDOG gin is 40% ABV and available in all sizes at select retailers.