Bud Light has teamed up with Director and Documentarian Jason Harper and EatOkra to help showcase Black-owned businesses during Thursday night football.

The series will be unlike anything the brand has ever done and will tell restaurant owners’ stories while showcasing their menus.

The program is kicking off with a highlight of  Beckham’s B & M Bar B Que, a family-owned southern restaurant in Cleveland. The highlight will run during the season-opening game of the Cleveland Browns. The program intends to showcase different Black-owned restaurants in cities across the country. Each video will tell a deeply motivational story and be broadcast nationally and on the Bud Light digital channels.

“We were thrilled when Bud Light approached us to be included in this Thursday Night Football series that highlights Black-owned businesses and shares their stories in such an impactful way,” said Co-founder and developer of EatOkra, Anthony Edwards. “Along with Bud Light, we hope this series motivates fans to seek and support more Black-owned restaurants when looking for game day bites.”