Brockmans Gin Ltd. Has announced that Guy Lawrence will be taking over for Neil Everitt in the role of CEO.
Lawrence joined the company last year as Managing Director. Everitt, who co-Founded the company, will be stepping back while remaining on the Board and as the company’s largest shareholder.
Although 2020 was a challenging year, Brockmans thrived, securing over £4.6m of new investment and expanding its brand footprint. The company now sells in over 50 countries with its biggest sales in Spain, Germany, the UK, Switzerland, Austria, and Canada.
“There remains a huge opportunity globally for the super-premium gin category,” Shared Lawrence. “Evidenced by multiple data sources including: IWSR research; market extrapolation; industry investment trends; and customer preference and purchasing patterns. We estimate that the overall super-premium gin category will double globally in the next 5 years. Importantly, Brockmans Gin is in great shape. We have weathered the difficult past year successfully and are well positioned to capture a good share of this upside. In the past 10 years we have invested over £25m in marketing to support our growth and we plan to continue this investment”
Within the US, the brand has been growing rapidly with help from distributor Blue Ridge. Currently, it’s available in 22 states, and is a growing favorite of the bar community. Lawrence added, ““We look forward to seeing a recovery in the hospitality sector on a worldwide basis as governments begin to control the Covid-19 virus. It has been – and remains – a challenging time for everyone but the brilliant initiatives and ingenuity around the world mean, I believe, that the future is bright.
Those consumers who are keen and able to go out to venues once again want and deserve a treat. Super-premium brands such as Brockmans help fulfil that need. We are doing all that we can to support the recovery and we thank our customers in both the on-premise and off-premise categories for continuing to support the brand and for their belief in our very distinctive, multi-award-winning gin”.