Brockmans Gin has announced the appointment of Blue Ridge Spirits & Wine Marketing as its national sales and marketing company to further develop the growth of the brand in the USA. The partnership arrangement takes effect on September 1, 2018.
Following four successful years in which Brockmans has developed its business in the Northeast, the brand owners, Brockmans Gin Ltd, have decided to expand Brockmans Gin’s footprint across the entire USA during the next two years.
Blue Ridge Spirits & Wine Marketing, based in Atlanta, GA, will assume direct responsibility for Brockmans’ day-to-day business development, brand and programming activities working with the brand’s distributor partners in the USA.
“We are pleased to announce this new partnership with Blue Ridge who offer a great fit with our own business and the capability to expand our presence nationally in the USA. The importer of record, Park Street, continues in its current position as do our Brand Ambassadors.”
– Neil Everitt, Brockmans Gin’s Co-Founder and CEO
“Our gin has proved popular with bars and consumers in Massachusetts, New Jersey, Connecticut, Rhode Island, New York, Vermont, New Hampshire and Maine. Now, with the help of Blue Ridge Spirits & Wine Marketing, we look forward to bringing this English-made spirit to an even larger audience across more states in the US.”
– Bob Fowkes, Co-Founder and Marketing Director of Brockmans Gin
“We welcome Brockmans Gin into our portfolio. It is a well-managed brand with a superb growth record in the Northeast and globally in only four years. We look forward to taking this brand to new heights in the US.”
– Carlos Carreras, CEO of Blue Ridge Spirits & Wine Marketing
Brockmans is one of the fastest-growing global super-premium gin brands and, by the end of 2018, will be sold in nearly 40 countries. It launched in the USA early 2014.
Earlier this year, the company reported total revenue of $11m—up 51% year over year. In North America, revenue in that period rose by 45% year over year. The brand celebrates its 10th anniversary in October 2018.
Brockmans Gin is made with 11 botanicals, giving the spirit its unique taste profile. Described as the ‘gin like no other’, Brockmans’ taste profile features a top note of Bulgarian coriander, blueberries and blackberries and a bottom note of juniper berries from Tuscany, married with a dry, bitter-sweet peel of Valencian oranges. This inspired combination serves to give Brockmans an elegant taste. It is so intensely smooth, it can be enjoyed neat over ice.