New Partnership Expected to Increase Visibility in Existing and New Markets Across the United States.
The parent company of Botran® Rum announced today that Shaw-Ross International Importers has been appointed the exclusive U.S. importer of the brand in the United States effective April 1, 2016. In this new assignment, Shaw-Ross will be responsible for all sales activities for Botran Rum in the United States.
“At our core, we are still a small, family company, and as we expand our footprint, we want to do it as organically as possible. We feel that Shaw-Ross has the potential to help our brand reach more premium rum drinkers across the U.S. We’re very excited about our new alliance.”
– Jaime Botran, president of Industrias Licoreras de Guatemala, the parent company and producers of Botran Rum
Shaw-Ross will focus on the three primary Botran labels, which include Botran Solera, a sophisticated assembly of different rums aged for up to 18 years; Botran Reserva, an exquisite assembly of mature rums aged for up to 15 years; and Botran Reserva Blanca, a light, white rum aged in white American oak for 3 years.
Botran Rum has been the production of a storied Guatemalan family distillery since 1940. The time-honored process the Botran family members have committed themselves to, continues to produce the most treasured rum of their home country. The appreciation for Botran Rum extends globally, reaching across Europe, the Caribbean, Mexico, Central and South America.
The brand will continue to work alongside Emilio Estefan, who became the face of Botran Rum in the U.S. in 2014, and who is featured in the advertising campaign themed The Night Begins with Botran.
For more information on Botran Rum, visit BotranRums.com.