Sailor Jerry Spiced Rum Announces Norman Collins Initiative at the Aleethia Foundation.
Sailor Jerry Spiced Rum, named to honor the life and legacy of Norman ‘Sailor Jerry’ Collins, is pleased to announce the creation of the Norman Collins Initiative at The Aleethia Foundation, designed to raise additional funds for Aleethia in its ongoing efforts to support wounded/injured/ill service members in their rehabilitation and healing process.
The service and servicemen were important to Norman ‘Sailor Jerry’ Collins, who served in the Navy before making his home in WWII-era Honolulu. There, he established his legendary tattoo shop on Hotel Street where he earned the title of undisputed father of old-school tattooing. The tattoo shop quickly became a must stop destination for sailors on Shore Leave who would wait in line to receive Collins’ iconic, Americana flash art work.
“Norman ‘Sailor Jerry’ Collins lived his life according to his own principles, and Sailor Jerry Spiced Rum, the brand that today bears his name, celebrates his life, his ethos, and his passions – including Americana, tattoos, and the men and women of the military. We have been working with Aleethia for the past six years, and decided that we wanted to do more, and so, we established the Norman Collins Initiative at The Aleethia Foundation to inspire our friends and fans to support this organization and the important work it does.”
– Josh Hayes, Senior Brand Manager – Sailor Jerry Spiced Rum
The Aleethia Foundation supports wounded, injured and ill service members with short-term therapeutic recreation, small financial grants, family emergency aid, assistive technology items, home improvements to assist with an injured service member’s mobility and other basic needs. The latest initiative is Hyperbaric Oxygen Therapy for the Brain Injuries suffered while on active duty.
Over the past six years, Sailor Jerry Spiced Rum has raised nearly $200,000 for The Aleethia Foundation, with nearly $50,000 raised in 2015 alone. This year, Sailor Jerry Spiced Rum is expanding efforts with a series of national and local campaigns that will support and raise funds for Aleethia.
“We have been providing support to service members and their families since 2003. Over the last five years, Sailor Jerry Spiced Rum has been our largest source of donations, so we are excited about the expanded support through the Norman Collins Initiative and the fundraising potential as a result of our partnership. We are a volunteer organization that exists because wonderful organizations like Sailor Jerry Spiced Rum have shared our vision of support.”
– Hal Koster, Executive Director of The Aleethia Foundation
To kick off the Norman Collins Initiative, proceeds from select Sailor Jerry Spiced Rum bottles sold between May 2016 and August 2016 will benefit The Aleethia Foundation. Participating states include TX, OK, NM, NE, SD, ND, AL, NC, IN, OH, KY, TN, LA, DC, MD and VA. In addition, Sailor Jerry Spiced Rum will build fundraising opportunities into other consumer programs, to spread the word on The Aleethia Foundation and their efforts.
“We are honored to grow our partnership with The Aleethia Foundation and support them in making a positive impact on service members and their families. This year, our goal is to layer fundraising for the Norman Collins Initiative into more of our brand programs and events on both a national and local level.”
– Sailor Jerry Spiced Rum’s Senior Brand Manager, Josh Hayes
Sailor Jerry Spiced Rum is bottled in the United States and has an authentic, Americana history. Blended with 100% natural spices and flavors with and ABV of 46%, Sailor Jerry Spiced Rum embodies the independent spirit and unapologetic attitude of the rum’s namesake who was noted for saying, “My work speaks for itself.” Today, Sailor Jerry Spiced Rum continues to honor Norman Collins and his legacy through programs and partnerships that honor the man and what he stood for.