BevBiz Marketing announces the launch of its full-service agency designed to deliver streamlined, affordable and custom solutions for beverage brands that are looking to succeed within the competitive U.S. marketplace.
BevBiz Marketing, based in Avon, CT, specializes in three core areas of the beverage business: BevHatch™ Brand Incubation and Development; BevComm Consumer Marketing; and BevTrade Business-to-Business Marketing.
BevBiz’s BevHatch™ Brand Incubation and Development is designed to help brands gain a foothold in the U.S. through a comprehensive portfolio of services including strategy development, concept/package creation, route-to-market sales solutions and programming implementation.
BevBiz also offers BevComm and BevTrade, consumer and business-to-business marketing services, including digital, social media and public relations efforts, consumer and trade advertising, training and education programs and sales support solutions. Services are custom designed by client to increase brand visibility, communicate key messages and create a two way dialogue that will strengthen the brand’s relationship with consumers, retailers and restaurant/bar owners, driving increased sales and profitability.
BevBiz Marketing was founded by industry veteran, Jeff Grindrod whose experience includes work at Heublein/Diageo where he honed his skills in the beverage industry. Working side-by-side with Jeff on the Senior Management Team is Bob MacNevin, Vice President of Sales and Business Development. Bob has extensive sales experience working for large multi-national wine and spirit conglomerates as well as small entrepreneurial companies. Bob served as the National Sales Manager for Pernod Ricard and Vice President of Spirit Sales for Palm Bay International where he built a dedicated national sales division, attracting and growing brands including Skinnygirl Margarita prior to the brand being acquired for over $100M. Rounding out the BevBiz team are digital-savvy account executives, designers, strategists and social media experts who assess, design and implement solutions best suited for each client.
“The dynamic U.S. beverage business continues to expand with new companies and brands looking to claim a stake in the growing marketplace. Whether entering the U.S for the first time or looking to expand within the marketplace, BevBiz Marketing has the experience and the know how to provide our clients with tailor-made solutions that achieve and exceed their goals.
– Jeff Grindrod