Heineken USA Reintroduces “Beers of Mexico” Winter Variety Pack Including Dos Equis Invierno
HEINEKEN USA announces the return of its popular Beers of Mexico variety pack, the all-in-one party solution that satisfies shopper’s desire for a medley of taste experiences in one pack for their holiday entertaining. Joining the mix of pack favorites, is Dos Equis Lager, Tecate, Sol and the new- limited edition, Dos Equis “Invierno” a smooth winter bock that adds a distinct and seasonally relevant style to the Beers of Mexico variety pack which is available in 12- and 24- bottle formats.
“Today’s consumers are more adventurous, exploring new beer tastes and styles,” commented Gwendolyn Boyce, Brand Director – Dos Equis, HEINEKEN USA. “As a result, flavor experimentation has become a key factor in driving overall growth in the beer category. Our Beers of Mexico Variety pack is a proven seller, growing 3X faster than the variety pack segment and faster than any other top 10 variety pack. This year, our holiday variety pack offers a great mix of styles that will delight any taste at the season’s holiday gatherings including our new Dos Equis Invierno Winter Bock, a medium-bodied winter-style bock beer with hints of toffee and a clean and crisp finish.”
“Consumer research shows strong purchase intent for the Dos Equis brand (+62%) and Invierno (89%),” added Boyce. “The Beers of Mexico Variety pack not only leverages the strength and momentum of the Dos Equis brand but it offers Dos Equis fans a unique opportunity to enjoy and serve Invierno, a new taste from their favorite brand.”
The Beers of Mexico Holiday program runs October 1st through December 31st.