Gordon Biersch Unveils New Packaging and Introduces “Golden Export”

By Adam Rains

As Gordon Biersch Brewing Company continues celebrating its 25th anniversary, the company today unveiled a new look for its collection of heritage, German-style craft beers with updated bottles and box packaging and introduced its second 25th anniversary beer, Golden Export Lager.

Coming on the heels of Gordon Biersch 25th Anniversary Dunkles, Golden Export is a 4.9% ABV German blonde helles style lager that is delicately hopped with a soft, malty accent

New Packaging:

Like Golden Export, Gordon Biersch’s four year-round beers are brewed at the company’s state of the art San Jose brewery and bottling facility in the traditional German style reflective of founder Dan Gordon’s studies at the Technical University of Munich at Weihenstephan.

Each new bottle is now emblazoned with colorful new neck, front, and back labels, and cap, a different hue corresponding to each brew. The “G” in the circular “GB” Gordon Biersch logo with the familiar barley stock icon is also toned to match the new color scheme. The crown caps are the first of their kind featuring a de-bossed, textured logo.

“The goal was to create packaging that spoke to our commitment and dedication to producing heritage, German-style beers with all natural ingredients and applying age old techniques with the benefit of the most state-of-the-art brewing technology,” said Gordon. “We always brew according to the German purity law of 1516, called the Reinheitsgebot, which stipulates the use of only malt and hops and natural carbonation.”