Dos Equis, one of the fastest growing premium brands in the U.S., today unmasks the details of its most interesting Masquerade program set to hit retail and on-premise accounts from September 15th through October 31st.


This year’s program is designed to rally consumers to make the most of their Halloween celebrations by inviting them to enter the Dos Equis Masquerade sweepstakes for the chance to win a trip to the brand’s ultimate Masquerade extravaganza in New Orleans.

“Halloween continues to grow in popularity and is now the sixth single biggest beer-selling occasion of the year” said Ryan Thompson, Brand Director for Dos Equis, HEINEKEN USA. “More than half of adults are likely to throw or attend a Halloween party.”

With Halloween falling on a Friday, Dos Equis is prepared to make this year legendary with limited-edition Dos Equis Masquerade bottles. Once purchased, consumers can then email or text a photocopy of their receipt to to be entered into the Masquerade sweepstakes program. Every purchase of Dos Equis during the promotion represents another chance to win.

Customers can also upload their Masquerade photos to Instagram to be automatically entered into the sweepstakes. Every photo posted on Instagram at #DosEquis represents another chance for patrons to win. The 2014 Masquerade program has all the right elements to deliver legendary Halloween experiences to customers.


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