WHAT’S THE DEAL?

This isn’t some lazy contest where you can slap together any old fantastic Bedlam cocktail and call it a day. Oh, no, no, no, friends. THIS is a true test of your skills, not just as a master mixologist, but as a true brawling bartender. Four semifinalists from each state will be selected based on the strength and creativity of their submitted cocktail. On June 26, 2018, those selected will be invited to Atlanta, GA, put up in a swanky hotel, and expected to bring their full bartending A game for the events that proceed.

MORNING ROUND: THE BLOODY MARY

Contestants will be tasked with creating the ultimate Bedlam Bloody Mary … but there’s a twist. You must incorporate a secret ingredient revealed only just before the round is about to begin. The top three Bloodys (as voted on by our panel of judges) will decide the three finalists moving ahead to the Gala Competition that night.

The Inaugural Bar Fight Competition, ad campaing poster

The Inaugural Bar Fight Competition

EVENING GALA ROUND 1: FAST & FURIOUS FISTICUFFS

The speed round. Each finalist will try to outdo the competition by making four predetermined cocktails in the least amount of time. Leave the recipes to us—all you need to do is bring your fists of fury. The judges will score the drinks based on time, cleanliness, and taste.

ROUND 2: SCUFFLE

We couldn’t let you progress without messing with you a little! We also can’t tell you exactly what the challenge is because we want you unprepared, but we can tell you it will keep you off-balance … and we may be laughing. But we’re laughing with you. Honest. Judges will score this round based on speed and coordination.

FINAL ROUND: THE ALTERCATION

Your challenge will be to present an original Bedlam Cocktail in the time allowed. Perhaps you’ll choose to present the cocktail that got you into the competition in the first place. Perhaps you’ve been inspired again since we first received your entry and have some new wizardry to reveal. You’ll have 10 minutes to make four full cocktails and present them to the judges, as well as tell the story of your inspired creation and how you would promote this cocktail to consumers. Points are awarded equally on creativity, taste, aroma, technique, and relevance.

WHAT’S THE PRIZE?

$10,000. Seriously. Ten thousand dollars. Of course, you also get a custom bartending kit and a seat on the judging panel for the next year’s competition, plus your employer gets an amazing WWF-style bar fight (and the option to display the belt wherever)! But that cash, though …

For more information and to register, visit BedlamBarFight.com.