Landmark distillery delivers multiple activations during weeklong premier cocktail festival.

Bayou Rum is partnering with Tales of the Cocktail (TOTC) to kick off the international spirits festival in New Orleans with a splash, taking attendees on a journey into rum’s rich history and providing a peek into its future. As the largest privately owned rum distillery in the U.S., Bayou Rum will deliver knowledge of the spirits sector while still letting the good times roll.

history of rum

Photo Courtesy of Bayou Rum

On Tuesday, July 19th, 2016, the Welcome to the Bayou Kickoff Party will pair Bayou Rum’s crafted cocktails with traditional Cajun music and local culinary treats during a true introduction to Louisiana culture. Taking place poolside at the Hotel Monteleone, National Brand Ambassador Ava Kopieczek and Bayou Rum are set to bring a unique flavor to the start of TOTC‘s weeklong celebration. Cocktails and treats will be available at 214 Royal Street from 2:30 to 5 p.m. The Bayou Kickoff Party is only accessible with TOTC wristbands.

Bayou Rum store

Photo Courtesy of Bayou Rum

“Bayou Rum was born in New Orleans’ backyard – Lacassine, Louisiana – and introduced to the world at Tales of the Cocktail in 2013, so we’re fired up to be returning to one of this city’s signature festivals. The kickoff party is sure to be an event to remember, but we’re also really looking forward to participating in the seminar and tasting room events. Tales of the Cocktail really provides us the ideal outlet to educate everyone, from spirits experts to novice cocktail enthusiasts, on the quality and character of our rums.”
– Trey Litel, Bayou Rum co-founder and president

louisiana spirits front entrance

Photo Courtesy of Bayou Rum

On Wednesday, July 20th, Bayou Rum will continue the TOTC tradition of bringing spirits industry professionals, distillers, bartenders and enthusiasts together by presenting The New American Rum Revolution, a seminar dedicated to exploring rum’s history as the original American spirit. Robert Burr, president of Rob’s Rum Guide, will moderate the event alongside several award-winning distillers, including Bayou Rum Co-founder and President Trey Litel, who will give attendees a taste of rum’s past, present and future. The New American Rum Revolution will take place from 3:30 to 5 p.m. in the Fleur de Lis Suite at the Royal Sonesta Hotel located at 300 Bourbon Street. Tickets can be purchased HERE.

Bayou Rum bottles

Photo Courtesy of Bayou Rum

On Thursday, July 21st, Bayou Rum will participate in Cream of the “CRAFT” Crop, offering guests the opportunity to speak one-on-one with Co-founder and President Trey Litel, for an in-depth look at the intricacies of producing Bayou Rum’s award winning recipes. Take advantage of this opportunity to taste each expression of Bayou Rum alongside a curated group of like-minded craft distillers.

BayouRum packaging assembly line

Photo Courtesy of Bayou Rum

Cream of the “CRAFT” Crop, presented by Liquid Projects and ADI, will take place from 10:30 a.m. to 12:30 p.m. in the Vieux Carre suite of Hotel Monteleone. TOTC wristbands are required to attend.


About Bayou™ Rum
Bayou Rum is America’s Rum® handcrafted from fresh Louisiana sugarcane for an award-winning flavor recognized 75 times in tasting competitions; distilled and bottled consistently with quality assurance at the largest private rum distillery in the USA. Bayou Select Rum is the finest expression of the Bayou Rum family consisting of Bayou Silver, Bayou Spiced, and Bayou Satsuma Rum Liqueur. For more information, visit BayouRum.com.