Barefoot, one of the most awarded bubbly and wine brands in the U.S., is launching a unique new partnership with six-time GRAMMY-winning group, the Black Eyed Peas.
The two are coming together to share an augmented reality music experience with consumers nationwide. By scanning a QR code now found on Barefoot products, consumers will experience an exclusive remix of the “VIDA LOCA,” the latest single from the Black Eyed Peas.
In an act of solidarity, the QR code and exclusive music also activates a donation to two national non-profits, the American Cancer Society (ACS) and Children of Restaurant Employees (CORE). The later has partnered with Barefoot to help support the families of food and beverage workers in the wake of Covid-19.
Music and wine are a natural pairing, and this initiative is sure to help bring some smiles while raising money for two great causes. Black Eyed Peas founding member, will.i.am noted,
“Gathering together, celebration, fun, diversity, and inclusivity are values that are shared by both Barefoot and Black Eyed Peas in everything we do. Black Eyed Peas are excited to be partnering with Barefoot for the Band Together’ program that brings music, wine, and cool technology to fans and the Barefoot community while also helping two great organizations, CORE and the American Cancer Society.”
Additionally, individuals can head over to the campaign’s website, Bandtogether.Barefootwine.com, to enter to win a virtual meet and greet with the Black Eyed Peas. Entries can be made through the website, the Barefoot Wine AR app, or by participating on Twitter and Instagram. To get an additional entry, follow @Barefootwine on Twitter and/or Instagram and share their ‘Band Together’ _experience using the hashtag #BFTxVIDALOCASweeps and tagging @Barefootwine.
“At Barefoot, we strive to develop products, content, and experiences that are entertaining and approachable to everyone,” said Anna Bell, Vice President of Marketing at Barefoot. “We are thrilled to have found a partner in Black Eyed Peas that shares our commitment to fun and inclusivity to continue our ongoing support of the restaurant industry with CORE.”